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Video is a Competitive Advantage in Law Firm Marketing
The Internet can be a useful law firm marketing tool. If used correctly, Internet marketing can be targeted, effective and produce a high return on investment. But the Internet has become one of the...
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Beating Back the Time Bandits: How to Save An Hour Per Day
Time is your most valuable asset. And it is perishable. You will never again get back the ten minutes you spent figuring out how to install the toner on the copy machine. That time is gone....
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ATTORNEY MARKETING: How to Get Clients to Say Yes
A couple of weeks ago, I was with a lawyer who, even after 15 years of practice, was amazed that a client did not instantly engage him. In the mind of the lawyer, there was a clear need, the client...
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Write Your Way to New Business by Writing for Magazines
One of the best ways for attorneys to get their name out and to position themselves as experts in their field is to get published. We live in a multitasking society. Doctors and lawyers are writers,...
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How to Double Your Productivity in 30 Days
In reality, we all possess the tools we need to double (and in many cases even triple) our productivity. The secret is focus. I’m not taking about...
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Return on Your Law Firm Marketing Investment
How do you evaluate law firm marketing investments? How do you decide if you should sponsor an event, place an ad in a trade magazine or join a referral service? The best way to make this decision is...
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The Alternative to the Internet
Just about every day, someone calls me with a question about Internet advertising. Lawyers looking for a marketing panacea are flocking to Search Engine Optimization and Social Media. They chase good...
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Lawyer Gets Exactly What He Deserves
Every day people ask me if my business strategies will work in their practice area. It doesn’t matter if they practice environmental law, personal injury law, criminal defense law or law relating...
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In Marketing for Laywers “Free” is Bad
Most attorneys think offering a free consultation is mandatory. Free consultations are no bargain. Not for the lawyer and not for the client. Here’s why: A Free Consultation Immediately Positions You...
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The Power of Procrastination
I have a confession. I battle procrastination every single day. It is terrible. I constantly feel as though I am up against a deadline. Actually, that is not correct. I feel like I am up against a...
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